Once upon a time in Arusha, Northern Tanzania, a social enterprise named African Wear Design emerged, donned with vibrant threads of hope and creativity. 🌍
Founded in 2009 by the visionary Marilyn Hokororo, this venture had a humble beginning – a housewife’s quest for financial improvement and a desire to uplift the income of women in her community. 💪
Starting as a haven for women facing challenging family situations, African Wear Design quickly blossomed into a community-wide project. Today, it is a hub of craftsmanship, weaving together handmade souvenirs, clothes, and jewelleries that resonate with the rich tapestry of African cultures. From the coastal elegance of Swahili Fashion to the cultural threads of mainland Tanzania, every creation is a nod to the diversity of African attire. 👗💍
Within the creative tapestry, shawls, carpets, blankets, necklaces, belts, bracelets, earrings, and key chains are meticulously crafted, not just as beautiful pieces but as instruments securing a fair income for the women and men of the community. 💼🤲
African Wear Design’s impact goes beyond stitches and patterns. Over the past 11 years, it has reached over 500 community members who, for various reasons such as pregnancies or female oppression, had dropped out of school. 🎓 Through art-craft skills training and basic entrepreneurship skills, these members are not just creating souvenirs; they are weaving a path to economic empowerment. 💡
Collaborating with both government and non-government organizations, African Wear Design has been instrumental in achieving its goals. 🤝 The journey continues, aiming to enhance both the quality of production and entrepreneurship skills. The goal is simple yet profound: to enable the community members to not only create beautiful pieces but also to self-sustain their needs. 🌱💼
And so, the story of African Wear Design unfolds, a tale woven with threads of resilience, creativity, and empowerment, leaving an indelible mark on the fabric of Arusha’s community. 🧵🌟
